Digital Marketing Agency

We Don't Chase Trends.
We Build Brands.


Helping ambitious brands grow through strategy, content and marketing built to last longer than a trend cycle.

How To Social
Capabilities

Creative Direction, First.

We think like an outsourced Creative Director — backed by a full-service agency — for beauty, fashion and lifestyle brands who need more than content.

Signature Services
Signature Service

Creative Direction

We become your outsourced Creative Director — shaping every visual decision before a single asset is made.

Investment From $1,500
Per Project
What's Included
  • Creative Discovery Session
  • Campaign Concept Development
  • Creative Direction
  • Art Direction
  • Moodboard Creation
  • Shot List Development
  • Storyboards (Where Required)
  • Styling Direction
  • Talent Direction
  • Location & Set Recommendations
  • Creative Brief
  • Production Guidance
  • Launch Creative Strategy
  • Creative Review & Feedback
View What's Included →
Signature Service

Editorial Campaigns

Full campaign vision, direction and execution — from first concept through to hero asset.

Investment From $2,000
Per Campaign
What's Included
  • Campaign Planning
  • Editorial Shoot Concept
  • Creative Direction
  • Full Shoot Planning
  • Production Timeline
  • BTS Content Planning
  • Photography Direction
  • Video Direction
  • Reel Concepts
  • Content Capture List
  • Hero Asset Planning
  • Launch Rollout Strategy
  • Post-Shoot Creative Review
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Signature Service

Content Strategy

The strategic foundation your content is missing — audience, positioning, and a plan built to compound.

Investment From $750
Per Project
What's Included
  • Brand Audit
  • Competitor Benchmarking
  • Audience Analysis
  • Brand Positioning
  • Content Pillars
  • Monthly Content Strategy
  • Editorial Calendar
  • Campaign Ideas
  • Viral Opportunities
  • Trend Forecasting
  • Platform Recommendations
  • Performance Review
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Agency Services

Social Media Management

Your platforms, run with editorial standards.

From $900/mo
What's Included
  • Monthly Content Planning
  • Content Scheduling
  • Caption Writing
  • Platform Management
  • Monthly Strategy Call
  • Analytics Reporting
  • Performance Optimisation
  • Content Calendar
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Community Management

Every comment and DM, handled in your brand's voice.

From $500/mo
What's Included
  • Daily Community Engagement
  • Comment Management
  • DM Management
  • Customer Support Responses
  • Brand Voice Management
  • Monthly Community Report
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Influencer Marketing

Creator partnerships, sourced and managed end to end.

From $700/mo
What's Included
  • Creator Research
  • Outreach
  • Negotiation
  • Campaign Coordination
  • Content Approval
  • Performance Tracking
  • Campaign Reporting
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Website Design

A site built to convert, not just to look considered.

From $1,200
What's Included
  • Website Strategy
  • Custom Website Design
  • Mobile Optimisation
  • Basic SEO
  • Contact Forms
  • Analytics Integration
  • Launch Support
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Email Marketing

Campaigns that read like content, not like marketing.

From $600/mo
What's Included
  • Email Strategy
  • Campaign Design
  • Copywriting
  • Automation Setup
  • List Segmentation
  • Performance Reporting
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Paid Advertising

Budget spent with intention, optimised relentlessly.

From $800/mo
What's Included
  • Campaign Strategy
  • Audience Targeting
  • Campaign Setup
  • Budget Optimisation
  • A/B Testing
  • Monthly Reporting
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Campaign Management

Every moving part of a campaign, coordinated by us.

From $850
What's Included
  • Campaign Planning
  • Timeline Management
  • Team Coordination
  • Asset Management
  • Launch Oversight
  • Performance Tracking
  • Final Campaign Report
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Content Audit

A comprehensive review of your brand's content, positioning and digital presence with clear recommendations for growth.

From $350
What's Included
  • Brand Audit
  • Instagram & TikTok Audit
  • Competitor Benchmarking
  • Content Performance Review
  • Visual Identity Review
  • Brand Positioning Feedback
  • Content Opportunities
  • Growth Recommendations
  • Action Plan PDF
  • 30-Minute Review Call
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Editorial Content Planning

A month's worth of strategically planned content designed to keep your brand consistent, elevated and intentional.

From $450
What's Included
  • Monthly Content Strategy
  • 30 Content Ideas
  • Reel Concepts
  • Carousel Concepts
  • Content Pillars
  • Trend Research
  • Editorial Content Calendar
  • Campaign Ideas
  • Shot List Suggestions
  • Caption Hook Ideas
  • Posting Recommendations
View What's Included →
Strategy

Brand Consultation

One hour. A full audit. A clear plan forward.

From $250
What's Included
  • 60-Minute Strategy Session
  • Brand Audit
  • Content Review
  • Growth Opportunities
  • Action Plan
  • Follow-Up Notes
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Creative Intensive

A half-day immersion into your brand's next 90 days.

From $600
What's Included
  • Half-Day Strategy Workshop
  • Creative Brainstorming
  • Campaign Concepts
  • Content Planning
  • Brand Direction
  • 90-Day Action Plan
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Membership

Growth Partner

For brands who want consistent, done-for-you content without a full-time hire.

Starting From $1,450/mo

Founding member pricing

2 content creation days per month
1 professional shoot with creative direction
3 feed posts per week + 1 reel per week
Content calendar + monthly performance report
Apply For This Tier
Why Work With Us

Considered, not chased.

I.

Strategy First

Every piece of content starts with a clear business objective.

II.

Luxury Creative

Beautiful visuals that reflect premium positioning.

III.

Data Driven

Creative backed by analytics, not guesswork.

How We Work

The Process

01

Discovery

Understanding your brand, audience and goals.

02

Strategy

A plan built around your specific position.

03

Creation

Content produced to the standard your brand deserves.

04

Launch

Rolled out with intention, not guesswork.

05

Optimisation

Refined continuously against real performance.

Behind How To Social

Our Founder

Led by Wellen, who brings 10+ years in digital marketing across the EU and UK, with recent work concentrated in beauty alongside product and food brands. She also runs Orélle, a luxury travel company — but creative strategy remains her core focus. That independence is by design: a flexible, cost-effective alternative to a full-time hire, without compromising on experience.

Results

Numbers, Not Noise.

10M+
People Reached
300%
Average Reach Growth
50+
Brands Worked With
25K+
Followers Generated
Selected Work

Case Studies

Orélle content Orélle content Orélle content
IndustryLuxury Travel & Concierge
ChallengeLow brand recall
SolutionFull content overhaul
Result+8x reach
Orélle
@maisonorelle
BiaBelle Beauty content BiaBelle Beauty content BiaBelle Beauty content
IndustryBeauty
ChallengeNo consistent voice
SolutionBrand & content system
Result+300% engagement
BiaBelle Beauty
@biabellebeauty
@wsdsxo content @wsdsxo content
IndustryInfluencer & Personal Brand
ChallengeStagnant organic reach
SolutionTrial reel testing system
Result480K → 9.4M views
Wellen
@wsdsxo
How To Social completely transformed our online presence. The results speak for themselves.
Client Name · Beauty Brand
Working with this team felt like hiring an in-house agency without the overhead. Strategic, sharp, and never salesy.
Client Name · Hospitality Brand
Every deliverable felt considered. It's rare to find a partner who treats your brand like their own.
Client Name · Fashion Brand
Questions

Frequently Asked

Who do you work with?

+

Ambitious, established brands ready to invest in a considered strategy — not a quick content fix.

How long until we see results?

+

Most brands see meaningful shifts in reach and engagement within the first 60–90 days, with compounding results after.

Do you offer one-off consultations?

+

Yes. Strategy sessions are available as a standalone service for brands not ready for full management.

What makes you different from other agencies?

+

Every recommendation starts with strategy, not trends. We build for brand equity, not vanity metrics.

Ready to Grow

Let's Build Something
Exceptional

Tell us about your brand. We'll review your enquiry and be in touch within 48 hours.

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